From the Desk of Ken Silberling:

The “Elevator Pitch” or “Elevator Speech” is an invaluable tool in promoting any business.

The idea is that you are on an elevator or in a social or networking situation and have 30 seconds to 2 minutes to describe the essence of your business to an individual.  A successful Elevator Pitch is an ideal way to turn a causal acquaintance into a key client.

The Harvard Business School gives the following four tips to crafting your perfect Elevator Speech:

1. Keep it short – what do you want the listener to remember about you ?
2. How do you or your company add value to the listener ?
3. Show the unique benefits that you/your company bring to business.
4. Describe your immediate goals – the listener should know what you are asking from him or her.

One more key to having a great elevator speech is having a great elevator — like the one at Danburg Management’s Peninsula Corporate Center at Congress.

Take a look at my 22 second speech:

Click to Play Danburg Management’s Video

In it, I promote the uniqueness of our properties and emphasize that when you lease with Danburg Management, you don’t just lease a space, you become part of a community of over 200 businesses.

Let me know what you think !

Ken Silberling
Danburg Management Corporation

Director Of Business Development
7700 Congress Avenue Suite 3100
Boca Raton, FL 33487

T (561) 997-9577 x27 F (561) 997-9577

For Office Space and Warehouse in Boca Raton,
Contact Danburg Management at (561) 997-5777
www.danburg.com