Here at Danburg Properties of Boca Raton, we strive to activate and deliver value-added leasing programs to our commercial, office and warehouse tenant partners so we can incentivize and make mutually beneficial our shared relationship and engage them in their pursuit of maximization of revenue enhancing real estate programs.

In other words, we help our tenants and clients get the most from the property they rent from us.

About 50 words, versus 17. Verbosity and business cliches that seemed to arrive from Planet Cubicle, versus believable, understandable English For The Rest of Us.

Which would you prefer to encounter during your daily workflow with fellow corporate denizens and cubicle dwellers, we mean – humans?

In his recent column, “Buzzwords are evil and must be stopped; You’d think they make you sound important, but they just confuse,” Tribune Company columnist Rex W. Huppke of the I Just Work Here column lamented corporate America’s embrace of this new language. It’s a scourge on the tongue, senses and the psyche. It leaves some people linguistically stranded on the outside as others act as if they belong to some important clique.

OK, so he’s not poo-poo’ing all catchy corporate cliches. Some – like “repurposing” – seem to have found a comfortable place rolling of many people’s tongues. Maybe we can thank Jerry Seinfeld and his “regifting” episodes for making re-anything-ing feel acceptable.

Huppke also noted that in certain circles the use of “catch phrases” is required for individuals, teams or people in the same industry who “speak the same language.” For the rest of us, Rosetta Stone may be required.

But to Huppke, that’s about where it ends. “… if you find yourself relying on vague buzzwords and catchphrases, you might be what [Bryan Garner of “Garner’s Modern American Usage”] calls an anxious communicator. These bits of nonsense act as crutches.”

It’s akin to some 2000s take on the Valley-Girl-meets-Jeff Spicoli riffs of the 1970s and ’80s. Ohmagahd!

It’s so much, “Blah, blah, blah” (listen for it. If you haven’t already, you’ll hear it spoken by kids and Baby Boomers alike).

Actually, they’re not that different. And each has its place – in the proper place. Marketers might glom on to such phrases as state of the art, tech savvy, market leading, pioneer or innovator. Just know that many journalists, bloggers or other opinion influencers (oops) often tag such phrases as meaningless and futile attempts at grandstanding.

Still, just because one abuse or at least excess of the language is spoken by adolescents and the other is spoken by business folk whose ties are so tight as to restrict blood flow to the prefrontal cortex (the part of their brain that controls reason, judgment and impulse – yes, we looked that up), doesn’t make one oh-so-sophomoric and the other all uppity. Used sparingly and well, they’re OK.

Just know that when you leave Mr. Hand’s classroom or the Corporate Institution, loosen the tie, lose the “dude speak” and ditch the corporate speak, and sidle up to the plain ol’ English trough with the rest of us. We’ll help you re-activate your previously utilized vernacular.